A fresh perspective on relaxed living. The DKNY Pure Purl collection features handwoven rugs crafted in soft, tonal neutrals and geometric motifs. Flat-woven for easy placement and finished with subtle texture, each piece adds a sense of calm to any space.
Soft and serene, this ivory rug lends a light, airy feel to any space. Designed in a classic, ivory chevron motif with subtle tonal variations.
The Nourison Pure Purl Rug collection consists of 93% Wool, 7% Other Fibers pile woven in a wonderful Flat Weave
Additional info:
Handwoven with a timeless chevron motif that creates gentle movement
Woven with subtle tonal variations for added depth
Complements casual, minimalist, and modern spaces
Due to the detailed construction of our rugs, both handmade and machine-made, sizes may vary by up to three inches in width or length.
We recommend a rug pad to help keep your rug in place and extend its life
Moderate shedding
Latex Free
Recommended for areas with moderate foot traffic
Rug Pad Recommended
Borderless design
Indoor only
We stand behind our products with the best warranty in the industry. If you experience a defect in construction (as defined in our Warranty Policy) during the warranty period, the defective item will be picked up and an exact replacement will be shipped to you.
Indoor Rugs:
12-Month warranty against manufacturing defects.
30-day Lowest Price Guarantee.
$10,000 Identity Theft Protection.
$1,000 Purchase Guarantee.
Outdoor Rugs, Furniture, Home Decor products:
6-Month warranty against manufacturing defects.
30-day Lowest Price Guarantee.
$10,000 Identity Theft Protection.
$1,000 Purchase Guarantee.
If you experience any problems with your merchandise, or if you just have questions, contact us.
Please note that most rug images shown are 5x8 in size. Patterns may vary by size and designs are generally more elaborate in larger sizes and less detailed in smaller sizes. Colors in product images can vary depending on monitor settings, lighting, and other factors. We suggest ordering a returnable sample swatch or small size if color or texture is a critical factor in your buying decision. Sizes are provided by the Manufacturer and are approximate and may vary by up to 4 inches. MSRP Price reflects the Manufacturer's suggested retail price for this, or similar quality, offered for sale online or in retail stores.
{"id":8316553199816,"title":"Nourison Pure Purl PUU01 Ivory Area Rug by DKNY","handle":"nourison-pure-purl-puu01-ivory-area-rug-by-dkny","description":"\u003cp\u003eA fresh perspective on relaxed living. The DKNY Pure Purl collection features handwoven rugs crafted in soft, tonal neutrals and geometric motifs. Flat-woven for easy placement and finished with subtle texture, each piece adds a sense of calm to any space.\u003c\/p\u003e\u003cp\u003eSoft and serene, this ivory rug lends a light, airy feel to any space. Designed in a classic, ivory chevron motif with subtle tonal variations.\u003c\/p\u003e\u003cp\u003eColors Include: Beige,Bone,Cream,Ivory,Khaki,Neutral,Tan,White\u003c\/p\u003e\u003cp\u003eThe Nourison Pure Purl Rug collection consists of 93% Wool, 7% Other Fibers pile woven in a wonderful Flat Weave\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAdditional info: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHandwoven with a timeless chevron motif that creates gentle movement\u003c\/li\u003e\n\u003cli\u003eWoven with subtle tonal variations for added depth\u003c\/li\u003e\n\u003cli\u003eComplements casual, minimalist, and modern spaces\u003c\/li\u003e\n\u003cli\u003eDue to the detailed construction of our rugs, both handmade and machine-made, sizes may vary by up to three inches in width or length.\u003c\/li\u003e\n\u003cli\u003eWe recommend a rug pad to help keep your rug in place and extend its life\u003c\/li\u003e\n\u003cli\u003eModerate shedding\u003c\/li\u003e\n\u003cli\u003eLatex Free\u003c\/li\u003e\n\u003cli\u003eRecommended for areas with moderate foot traffic\u003c\/li\u003e\n\u003cli\u003eRug Pad Recommended\u003c\/li\u003e\n\u003cli\u003eBorderless design\u003c\/li\u003e\n\u003cli\u003eIndoor only\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e","published_at":"2026-05-21T13:22:41-05:00","created_at":"2026-05-21T13:22:39-05:00","vendor":"Nourison","type":"Rugs","tags":["Badge-Clearance","Clearance","Coastal","Designers_DKNY","Group-Wool","ImageGallery","Item-254415","Materials_Wool","MFD-HIDE","Modern","Nautical \u0026 Beach","Origin_India","Promotions_Clearance","Promotions_Free Shipping","Promotions_New Arrivals","Styles_Abstract","Styles_Contemporary","Styles_Geometric","Styles_Traditional","Thickness_1\/3 inch","Type_Rugs","Vendor_Nourison","Weaves_Flat Weave","Weaves_Hand Made"],"price":68300,"price_min":68300,"price_max":242900,"available":false,"price_varies":true,"compare_at_price":88800,"compare_at_price_min":88800,"compare_at_price_max":315800,"compare_at_price_varies":true,"variants":[{"id":45087311200456,"title":"5' 3'' X 7' 3'' Rectangle","option1":"5' 3'' X 7' 3'' Rectangle","option2":null,"option3":null,"sku":"841491179444","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Nourison Pure Purl PUU01 Ivory Area Rug by DKNY - 5' 3'' X 7' 3'' Rectangle","public_title":"5' 3'' X 7' 3'' Rectangle","options":["5' 3'' X 7' 3'' Rectangle"],"price":68300,"weight":8618,"compare_at_price":88800,"inventory_quantity":0,"inventory_management":"shopify","inventory_policy":"deny","barcode":"841491179444","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":45087311233224,"title":"7' 9'' X 9' 9'' Rectangle","option1":"7' 9'' X 9' 9'' Rectangle","option2":null,"option3":null,"sku":"841491179451","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Nourison Pure Purl PUU01 Ivory Area Rug by DKNY - 7' 9'' X 9' 9'' Rectangle","public_title":"7' 9'' X 9' 9'' Rectangle","options":["7' 9'' X 9' 9'' Rectangle"],"price":136600,"weight":16782,"compare_at_price":177600,"inventory_quantity":0,"inventory_management":"shopify","inventory_policy":"deny","barcode":"841491179451","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":45087311265992,"title":"8' 6'' X 11' 6'' Rectangle","option1":"8' 6'' X 11' 6'' Rectangle","option2":null,"option3":null,"sku":"841491179468","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Nourison Pure Purl PUU01 Ivory Area Rug by DKNY - 8' 6'' X 11' 6'' Rectangle","public_title":"8' 6'' X 11' 6'' Rectangle","options":["8' 6'' X 11' 6'' Rectangle"],"price":177600,"weight":21772,"compare_at_price":230900,"inventory_quantity":0,"inventory_management":"shopify","inventory_policy":"deny","barcode":"841491179468","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":45087311298760,"title":"9' 9'' X 13' 9'' Rectangle","option1":"9' 9'' X 13' 9'' Rectangle","option2":null,"option3":null,"sku":"841491179475","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Nourison Pure Purl PUU01 Ivory Area Rug by DKNY - 9' 9'' X 13' 9'' Rectangle","public_title":"9' 9'' X 13' 9'' Rectangle","options":["9' 9'' X 13' 9'' Rectangle"],"price":242900,"weight":29937,"compare_at_price":315800,"inventory_quantity":0,"inventory_management":"shopify","inventory_policy":"deny","barcode":"841491179475","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/incrediblerugsanddecor.com\/cdn\/shop\/files\/s_puu01-iv-10x14-841491179475-flt.jpg?v=1779446558","\/\/incrediblerugsanddecor.com\/cdn\/shop\/files\/s_puu01-iv-10x14-841491179475-cnr2.jpg?v=1779446563","\/\/incrediblerugsanddecor.com\/cdn\/shop\/files\/s_puu01-iv-10x14-841491179475-rm01.jpg?v=1779446567","\/\/incrediblerugsanddecor.com\/cdn\/shop\/files\/s_puu01-iv-10x14-841491179475-rm02.jpg?v=1779446572","\/\/incrediblerugsanddecor.com\/cdn\/shop\/files\/s_puu01-iv-10x14-841491179475-txr.jpg?v=1779446577","\/\/incrediblerugsanddecor.com\/cdn\/shop\/files\/s_puu01-iv-5x7-841491179444-swatch.jpg?v=1779446583"],"featured_image":"\/\/incrediblerugsanddecor.com\/cdn\/shop\/files\/s_puu01-iv-10x14-841491179475-flt.jpg?v=1779446558","options":["Size"],"media":[{"alt":"Nourison Pure Purl PUU01 Ivory Area Rug by DKNY main image","id":30894738735304,"position":1,"preview_image":{"aspect_ratio":0.758,"height":1600,"width":1213,"src":"\/\/incrediblerugsanddecor.com\/cdn\/shop\/files\/s_puu01-iv-10x14-841491179475-flt.jpg?v=1779446558"},"aspect_ratio":0.758,"height":1600,"media_type":"image","src":"\/\/incrediblerugsanddecor.com\/cdn\/shop\/files\/s_puu01-iv-10x14-841491179475-flt.jpg?v=1779446558","width":1213},{"alt":"Nourison Pure Purl PUU01 Ivory Area Rug by DKNY Corner Image","id":30894738833608,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1600,"width":1600,"src":"\/\/incrediblerugsanddecor.com\/cdn\/shop\/files\/s_puu01-iv-10x14-841491179475-cnr2.jpg?v=1779446563"},"aspect_ratio":1.0,"height":1600,"media_type":"image","src":"\/\/incrediblerugsanddecor.com\/cdn\/shop\/files\/s_puu01-iv-10x14-841491179475-cnr2.jpg?v=1779446563","width":1600},{"alt":"Nourison Pure Purl PUU01 Ivory Area Rug by DKNY Room Image Feature","id":30894738931912,"position":3,"preview_image":{"aspect_ratio":1.0,"height":1600,"width":1600,"src":"\/\/incrediblerugsanddecor.com\/cdn\/shop\/files\/s_puu01-iv-10x14-841491179475-rm01.jpg?v=1779446567"},"aspect_ratio":1.0,"height":1600,"media_type":"image","src":"\/\/incrediblerugsanddecor.com\/cdn\/shop\/files\/s_puu01-iv-10x14-841491179475-rm01.jpg?v=1779446567","width":1600},{"alt":"Nourison Pure Purl PUU01 Ivory Area Rug by DKNY Room Image Feature","id":30894739030216,"position":4,"preview_image":{"aspect_ratio":1.0,"height":1600,"width":1600,"src":"\/\/incrediblerugsanddecor.com\/cdn\/shop\/files\/s_puu01-iv-10x14-841491179475-rm02.jpg?v=1779446572"},"aspect_ratio":1.0,"height":1600,"media_type":"image","src":"\/\/incrediblerugsanddecor.com\/cdn\/shop\/files\/s_puu01-iv-10x14-841491179475-rm02.jpg?v=1779446572","width":1600},{"alt":"Nourison Pure Purl PUU01 Ivory Area Rug by DKNY Texture Image","id":30894739128520,"position":5,"preview_image":{"aspect_ratio":1.0,"height":1600,"width":1600,"src":"\/\/incrediblerugsanddecor.com\/cdn\/shop\/files\/s_puu01-iv-10x14-841491179475-txr.jpg?v=1779446577"},"aspect_ratio":1.0,"height":1600,"media_type":"image","src":"\/\/incrediblerugsanddecor.com\/cdn\/shop\/files\/s_puu01-iv-10x14-841491179475-txr.jpg?v=1779446577","width":1600},{"alt":"Nourison Pure Purl PUU01 Ivory Area Rug by DKNY Swatch Image","id":30894739259592,"position":6,"preview_image":{"aspect_ratio":1.0,"height":1600,"width":1600,"src":"\/\/incrediblerugsanddecor.com\/cdn\/shop\/files\/s_puu01-iv-5x7-841491179444-swatch.jpg?v=1779446583"},"aspect_ratio":1.0,"height":1600,"media_type":"image","src":"\/\/incrediblerugsanddecor.com\/cdn\/shop\/files\/s_puu01-iv-5x7-841491179444-swatch.jpg?v=1779446583","width":1600}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eA fresh perspective on relaxed living. The DKNY Pure Purl collection features handwoven rugs crafted in soft, tonal neutrals and geometric motifs. Flat-woven for easy placement and finished with subtle texture, each piece adds a sense of calm to any space.\u003c\/p\u003e\u003cp\u003eSoft and serene, this ivory rug lends a light, airy feel to any space. Designed in a classic, ivory chevron motif with subtle tonal variations.\u003c\/p\u003e\u003cp\u003eColors Include: Beige,Bone,Cream,Ivory,Khaki,Neutral,Tan,White\u003c\/p\u003e\u003cp\u003eThe Nourison Pure Purl Rug collection consists of 93% Wool, 7% Other Fibers pile woven in a wonderful Flat Weave\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAdditional info: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHandwoven with a timeless chevron motif that creates gentle movement\u003c\/li\u003e\n\u003cli\u003eWoven with subtle tonal variations for added depth\u003c\/li\u003e\n\u003cli\u003eComplements casual, minimalist, and modern spaces\u003c\/li\u003e\n\u003cli\u003eDue to the detailed construction of our rugs, both handmade and machine-made, sizes may vary by up to three inches in width or length.\u003c\/li\u003e\n\u003cli\u003eWe recommend a rug pad to help keep your rug in place and extend its life\u003c\/li\u003e\n\u003cli\u003eModerate shedding\u003c\/li\u003e\n\u003cli\u003eLatex Free\u003c\/li\u003e\n\u003cli\u003eRecommended for areas with moderate foot traffic\u003c\/li\u003e\n\u003cli\u003eRug Pad Recommended\u003c\/li\u003e\n\u003cli\u003eBorderless design\u003c\/li\u003e\n\u003cli\u003eIndoor only\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e"}
A fresh perspective on relaxed living. The DKNY Pure Purl collection features handwoven rugs crafted in soft, tonal neutrals and geometric motifs. Flat-woven for easy placement and finished with subtle texture, each piece adds a sense of calm to any space.
Soft and serene, this ivory rug lends a light, airy feel to any space. Designed in a classic, ivory chevron motif with subtle tonal variations.
The Nourison Pure Purl Rug collection consists of 93% Wool, 7% Other Fibers pile woven in a wonderful Flat Weave
Additional info:
Handwoven with a timeless chevron motif that creates gentle movement
Woven with subtle tonal variations for added depth
Complements casual, minimalist, and modern spaces
Due to the detailed construction of our rugs, both handmade and machine-made, sizes may vary by up to three inches in width or length.
We recommend a rug pad to help keep your rug in place and extend its life
Moderate shedding
Latex Free
Recommended for areas with moderate foot traffic
Rug Pad Recommended
Borderless design
Indoor only
We stand behind our products with the best warranty in the industry. If you experience a defect in construction (as defined in our Warranty Policy) during the warranty period, the defective item will be picked up and an exact replacement will be shipped to you.
Indoor Rugs:
12-Month warranty against manufacturing defects.
30-day Lowest Price Guarantee.
$10,000 Identity Theft Protection.
$1,000 Purchase Guarantee.
Outdoor Rugs, Furniture, Home Decor products:
6-Month warranty against manufacturing defects.
30-day Lowest Price Guarantee.
$10,000 Identity Theft Protection.
$1,000 Purchase Guarantee.
If you experience any problems with your merchandise, or if you just have questions, contact us.
Please note that most rug images shown are 5x8 in size. Patterns may vary by size and designs are generally more elaborate in larger sizes and less detailed in smaller sizes. Colors in product images can vary depending on monitor settings, lighting, and other factors. We suggest ordering a returnable sample swatch or small size if color or texture is a critical factor in your buying decision. Sizes are provided by the Manufacturer and are approximate and may vary by up to 4 inches. MSRP Price reflects the Manufacturer's suggested retail price for this, or similar quality, offered for sale online or in retail stores.