This eclectic collection of double-sided designs encompasses a variety of popular motifs, patterns and colorations ranging from traditional to transitional to boho, tribal and southwestern. Hand knotted using 100% premium wool, these special reversible rugs feature a unique herringbone texture that is characteristic of the soumak weave. This item is reversible.
Care Instructions: To maintain and preserve a wool rug's beauty, vacuum often and refer to our general maintenance tips. Do not vacuum rug fringes/brush only.
Vacuuming both sides of a wool rug will help to prevent moths. (Moths like to inhabit dark places such as under furniture where they can live undisturbed doing their damage by eating the pile as well as knots on the under side.)
For any liquid spills, use white paper towels or clean terry towels and blot immediately (do not rub).
Prevent moisture damage by ensuring that wool rugs regularly receive indirect light and air.
Use a qualified professional when cleaning is needed.
Additional info:
Soumak Weave
Cotton Foundation
We stand behind our products with the best warranty in the industry. If you experience a defect in construction (as defined in our Warranty Policy) during the warranty period, the defective item will be picked up and an exact replacement will be shipped to you.
Indoor Rugs:
12-Month warranty against manufacturing defects.
30-day Lowest Price Guarantee.
$10,000 Identity Theft Protection.
$1,000 Purchase Guarantee.
Outdoor Rugs, Furniture, Home Decor products:
6-Month warranty against manufacturing defects.
30-day Lowest Price Guarantee.
$10,000 Identity Theft Protection.
$1,000 Purchase Guarantee.
If you experience any problems with your merchandise, or if you just have questions, contact us.
Please note that most rug images shown are 5x8 in size. Patterns may vary by size and designs are generally more elaborate in larger sizes and less detailed in smaller sizes. Colors in product images can vary depending on monitor settings, lighting, and other factors. We suggest ordering a returnable sample swatch or small size if color or texture is a critical factor in your buying decision. Sizes are provided by the Manufacturer and are approximate and may vary by up to 4 inches. MSRP Price reflects the Manufacturer's suggested retail price for this, or similar quality, offered for sale online or in retail stores.
{"id":8205528563912,"title":"Ancient Boundaries Sena SEN-483 Linen Earth Area Rug","handle":"ancient-boundaries-sena-sen-483-linen-earth-area-rug","description":"\u003cp\u003eThis eclectic collection of double-sided designs encompasses a variety of popular motifs, patterns and colorations ranging from traditional to transitional to boho, tribal and southwestern. Hand knotted using 100% premium wool, these special reversible rugs feature a unique herringbone texture that is characteristic of the soumak weave. This item is reversible.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eCare Instructions: To maintain and preserve a wool rug's beauty, vacuum often and refer to our general maintenance tips. Do not vacuum rug fringes\/brush only.\u003c\/p\u003e\u003cp\u003eVacuuming both sides of a wool rug will help to prevent moths. (Moths like to inhabit dark places such as under furniture where they can live undisturbed doing their damage by eating the pile as well as knots on the under side.)\u003c\/p\u003e\u003cp\u003eFor any liquid spills, use white paper towels or clean terry towels and blot immediately (do not rub).\u003c\/p\u003e\u003cp\u003ePrevent moisture damage by ensuring that wool rugs regularly receive indirect light and air.\u003c\/p\u003e\u003cp\u003eUse a qualified professional when cleaning is needed.\u003c\/p\u003e\u003cp\u003eAdditional info: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSoumak Weave\u003c\/li\u003e\n\u003cli\u003eCotton Foundation\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e","published_at":"2025-05-05T18:10:09-05:00","created_at":"2025-05-05T18:09:45-05:00","vendor":"Ancient Boundaries","type":"Rugs","tags":["Badge-Clearance","Clearance","Group-Wool","ImageGallery","Item-224996","Materials_Wool","Origin_India","Promotions_Clearance","Promotions_Free Shipping","Shapes_Rectangle","Shapes_Round","Shapes_Runner","Shapes_Square","Sizes_10' Round","Sizes_10' Runner","Sizes_10' Square","Sizes_10' X 14'","Sizes_12' Runner","Sizes_12' X 15'","Sizes_2' X 3'","Sizes_3' X 5'","Sizes_4' X 6'","Sizes_6' Round","Sizes_6' Square","Sizes_6' X 9'","Sizes_8' Round","Sizes_8' Runner","Sizes_8' Square","Sizes_8' X 10'","Sizes_9' X 12'","Styles_Geometric","Styles_Rustic","Styles_Southwest","Styles_Traditional","Styles_Transitional","Thickness_1\/2 inch","Traditional","Use_Indoor","Use_Reversible","Vendor_Ancient Boundaries","Weaves_Flat Weave","Weaves_Soumak Weave"],"price":11200,"price_min":11200,"price_max":457600,"available":true,"price_varies":true,"compare_at_price":22500,"compare_at_price_min":22500,"compare_at_price_max":954000,"compare_at_price_varies":true,"variants":[{"id":44616539832520,"title":"2' X 3' Rectangle","option1":"2' X 3' Rectangle","option2":null,"option3":null,"sku":"SEN-483 23","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Ancient Boundaries Sena SEN-483 Linen Earth Area Rug - 2' X 3' Rectangle","public_title":"2' X 3' Rectangle","options":["2' X 3' Rectangle"],"price":11200,"weight":907,"compare_at_price":22500,"inventory_quantity":9,"inventory_management":"shopify","inventory_policy":"continue","barcode":"100000000000","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":44616539865288,"title":"3' X 5' Rectangle","option1":"3' X 5' Rectangle","option2":null,"option3":null,"sku":"SEN-483 35","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Ancient Boundaries Sena SEN-483 Linen Earth Area Rug - 3' X 5' Rectangle","public_title":"3' X 5' Rectangle","options":["3' X 5' Rectangle"],"price":26400,"weight":4535,"compare_at_price":55500,"inventory_quantity":1,"inventory_management":"shopify","inventory_policy":"continue","barcode":"100000000000","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":44616539898056,"title":"2' 6'' X 8' Runner","option1":"2' 6'' X 8' Runner","option2":null,"option3":null,"sku":"SEN-483 268","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Ancient Boundaries Sena SEN-483 Linen Earth Area Rug - 2' 6'' X 8' Runner","public_title":"2' 6'' X 8' Runner","options":["2' 6'' X 8' Runner"],"price":36000,"weight":2721,"compare_at_price":75000,"inventory_quantity":0,"inventory_management":"shopify","inventory_policy":"deny","barcode":"100000000000","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":44616539930824,"title":"4' X 6' Rectangle","option1":"4' X 6' Rectangle","option2":null,"option3":null,"sku":"SEN-483 46","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Ancient Boundaries Sena SEN-483 Linen Earth Area Rug - 4' X 6' Rectangle","public_title":"4' X 6' Rectangle","options":["4' X 6' Rectangle"],"price":42400,"weight":7257,"compare_at_price":88500,"inventory_quantity":0,"inventory_management":"shopify","inventory_policy":"deny","barcode":"100000000000","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":44616539963592,"title":"2' 6'' X 10' Runner","option1":"2' 6'' X 10' Runner","option2":null,"option3":null,"sku":"SEN-483 2610","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Ancient Boundaries Sena SEN-483 Linen Earth Area Rug - 2' 6'' X 10' Runner","public_title":"2' 6'' X 10' Runner","options":["2' 6'' X 10' Runner"],"price":44800,"weight":7257,"compare_at_price":93000,"inventory_quantity":0,"inventory_management":"shopify","inventory_policy":"deny","barcode":"100000000000","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":44616539996360,"title":"2' 6'' X 12' Runner","option1":"2' 6'' X 12' Runner","option2":null,"option3":null,"sku":"SEN-483 2612","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Ancient Boundaries Sena SEN-483 Linen Earth Area Rug - 2' 6'' X 12' Runner","public_title":"2' 6'' X 12' Runner","options":["2' 6'' X 12' Runner"],"price":53600,"weight":9071,"compare_at_price":111000,"inventory_quantity":0,"inventory_management":"shopify","inventory_policy":"deny","barcode":"100000000000","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":44616540029128,"title":"4' X 8' Rectangle","option1":"4' X 8' Rectangle","option2":null,"option3":null,"sku":"SEN-483 48","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Ancient Boundaries Sena SEN-483 Linen Earth Area Rug - 4' X 8' Rectangle","public_title":"4' X 8' Rectangle","options":["4' X 8' Rectangle"],"price":57600,"weight":9525,"compare_at_price":120000,"inventory_quantity":0,"inventory_management":"shopify","inventory_policy":"deny","barcode":"100000000000","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":44616540061896,"title":"6' Round","option1":"6' Round","option2":null,"option3":null,"sku":"SEN-483 R6","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Ancient Boundaries Sena SEN-483 Linen Earth Area Rug - 6' Round","public_title":"6' Round","options":["6' Round"],"price":64800,"weight":10432,"compare_at_price":135000,"inventory_quantity":0,"inventory_management":"shopify","inventory_policy":"deny","barcode":"100000000000","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":44616540094664,"title":"6' Square","option1":"6' Square","option2":null,"option3":null,"sku":"SEN-483 S6","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Ancient Boundaries Sena SEN-483 Linen Earth Area Rug - 6' Square","public_title":"6' Square","options":["6' Square"],"price":64800,"weight":10432,"compare_at_price":135000,"inventory_quantity":0,"inventory_management":"shopify","inventory_policy":"deny","barcode":"100000000000","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":44616540127432,"title":"4' X 10' Runner","option1":"4' X 10' Runner","option2":null,"option3":null,"sku":"SEN-483 410","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Ancient Boundaries Sena SEN-483 Linen Earth Area Rug - 4' X 10' Runner","public_title":"4' X 10' Runner","options":["4' X 10' Runner"],"price":70400,"weight":11793,"compare_at_price":147000,"inventory_quantity":1,"inventory_management":"shopify","inventory_policy":"continue","barcode":"100000000000","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":44616540160200,"title":"6' X 9' Rectangle","option1":"6' X 9' Rectangle","option2":null,"option3":null,"sku":"SEN-483 69","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Ancient Boundaries Sena SEN-483 Linen Earth Area Rug - 6' X 9' Rectangle","public_title":"6' X 9' Rectangle","options":["6' X 9' Rectangle"],"price":96800,"weight":14968,"compare_at_price":201000,"inventory_quantity":0,"inventory_management":"shopify","inventory_policy":"deny","barcode":"100000000000","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":44616540192968,"title":"8' 0'' Round","option1":"8' 0'' Round","option2":null,"option3":null,"sku":"SEN-483 R8","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Ancient Boundaries Sena SEN-483 Linen Earth Area Rug - 8' 0'' Round","public_title":"8' 0'' Round","options":["8' 0'' Round"],"price":113600,"weight":18597,"compare_at_price":237000,"inventory_quantity":0,"inventory_management":"shopify","inventory_policy":"deny","barcode":"100000000000","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":44616540225736,"title":"8' 0'' Square","option1":"8' 0'' Square","option2":null,"option3":null,"sku":"SEN-483 S8","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Ancient Boundaries Sena SEN-483 Linen Earth Area Rug - 8' 0'' Square","public_title":"8' 0'' Square","options":["8' 0'' Square"],"price":113600,"weight":18597,"compare_at_price":237000,"inventory_quantity":0,"inventory_management":"shopify","inventory_policy":"deny","barcode":"100000000000","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":44616540258504,"title":"8' X 10' Rectangle","option1":"8' X 10' Rectangle","option2":null,"option3":null,"sku":"SEN-483 810","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Ancient Boundaries Sena SEN-483 Linen Earth Area Rug - 8' X 10' Rectangle","public_title":"8' X 10' Rectangle","options":["8' X 10' Rectangle"],"price":140800,"weight":9525,"compare_at_price":294000,"inventory_quantity":0,"inventory_management":"shopify","inventory_policy":"deny","barcode":"100000000000","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":44616540291272,"title":"10' 0'' Round","option1":"10' 0'' Round","option2":null,"option3":null,"sku":"SEN-483 R10","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Ancient Boundaries Sena SEN-483 Linen Earth Area Rug - 10' 0'' Round","public_title":"10' 0'' Round","options":["10' 0'' Round"],"price":176800,"weight":29029,"compare_at_price":369000,"inventory_quantity":0,"inventory_management":"shopify","inventory_policy":"deny","barcode":"100000000000","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":44616540324040,"title":"10' 0'' Square","option1":"10' 0'' Square","option2":null,"option3":null,"sku":"SEN-483 S10","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Ancient Boundaries Sena SEN-483 Linen Earth Area Rug - 10' 0'' Square","public_title":"10' 0'' Square","options":["10' 0'' Square"],"price":176800,"weight":29029,"compare_at_price":369000,"inventory_quantity":1,"inventory_management":"shopify","inventory_policy":"continue","barcode":"100000000000","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":44616540356808,"title":"9' X 12' Rectangle","option1":"9' X 12' Rectangle","option2":null,"option3":null,"sku":"SEN-483 912","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Ancient Boundaries Sena SEN-483 Linen Earth Area Rug - 9' X 12' Rectangle","public_title":"9' X 12' Rectangle","options":["9' X 12' Rectangle"],"price":194900,"weight":14061,"compare_at_price":399000,"inventory_quantity":1,"inventory_management":"shopify","inventory_policy":"continue","barcode":"100000000000","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":44616540389576,"title":"10' X 14' Rectangle","option1":"10' X 14' Rectangle","option2":null,"option3":null,"sku":"SEN-483 1014","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Ancient Boundaries Sena SEN-483 Linen Earth Area Rug - 10' X 14' Rectangle","public_title":"10' X 14' Rectangle","options":["10' X 14' Rectangle"],"price":221600,"weight":16329,"compare_at_price":462000,"inventory_quantity":0,"inventory_management":"shopify","inventory_policy":"deny","barcode":"100000000000","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":44616540422344,"title":"12' X 15' Rectangle","option1":"12' X 15' Rectangle","option2":null,"option3":null,"sku":"SEN-483 1215","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Ancient Boundaries Sena SEN-483 Linen Earth Area Rug - 12' X 15' Rectangle","public_title":"12' X 15' Rectangle","options":["12' X 15' Rectangle"],"price":381600,"weight":22679,"compare_at_price":795000,"inventory_quantity":0,"inventory_management":"shopify","inventory_policy":"deny","barcode":"100000000000","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":44616540455112,"title":"12' X 18' Rectangle","option1":"12' X 18' Rectangle","option2":null,"option3":null,"sku":"SEN-483 1218","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Ancient Boundaries Sena SEN-483 Linen Earth Area Rug - 12' X 18' Rectangle","public_title":"12' X 18' Rectangle","options":["12' X 18' Rectangle"],"price":457600,"weight":62595,"compare_at_price":954000,"inventory_quantity":0,"inventory_management":"shopify","inventory_policy":"deny","barcode":"100000000000","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/incrediblerugsanddecor.com\/cdn\/shop\/files\/s_sen-483-1470846810.jpg?v=1778095541","\/\/incrediblerugsanddecor.com\/cdn\/shop\/files\/s_sen-483-round.jpg?v=1778095543","\/\/incrediblerugsanddecor.com\/cdn\/shop\/files\/s_sen-483.jpg?v=1778095544"],"featured_image":"\/\/incrediblerugsanddecor.com\/cdn\/shop\/files\/s_sen-483-1470846810.jpg?v=1778095541","options":["Size"],"media":[{"alt":"Ancient Boundaries Sena SEN-483 Linen Earth Area Rug Main Image","id":30876006809800,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1600,"width":1280,"src":"\/\/incrediblerugsanddecor.com\/cdn\/shop\/files\/s_sen-483-1470846810.jpg?v=1778095541"},"aspect_ratio":0.8,"height":1600,"media_type":"image","src":"\/\/incrediblerugsanddecor.com\/cdn\/shop\/files\/s_sen-483-1470846810.jpg?v=1778095541","width":1280},{"alt":"featured Ancient Boundaries Sena SEN-483 Linen Earth Area Rug Corner Image","id":30876006940872,"position":2,"preview_image":{"aspect_ratio":1.5,"height":1067,"width":1600,"src":"\/\/incrediblerugsanddecor.com\/cdn\/shop\/files\/s_sen-483-round.jpg?v=1778095543"},"aspect_ratio":1.5,"height":1067,"media_type":"image","src":"\/\/incrediblerugsanddecor.com\/cdn\/shop\/files\/s_sen-483-round.jpg?v=1778095543","width":1600},{"alt":"Ancient Boundaries Sena SEN-483 Linen Earth Area Rug Main Image","id":30876006973640,"position":3,"preview_image":{"aspect_ratio":0.799,"height":1590,"width":1271,"src":"\/\/incrediblerugsanddecor.com\/cdn\/shop\/files\/s_sen-483.jpg?v=1778095544"},"aspect_ratio":0.799,"height":1590,"media_type":"image","src":"\/\/incrediblerugsanddecor.com\/cdn\/shop\/files\/s_sen-483.jpg?v=1778095544","width":1271}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThis eclectic collection of double-sided designs encompasses a variety of popular motifs, patterns and colorations ranging from traditional to transitional to boho, tribal and southwestern. Hand knotted using 100% premium wool, these special reversible rugs feature a unique herringbone texture that is characteristic of the soumak weave. This item is reversible.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eCare Instructions: To maintain and preserve a wool rug's beauty, vacuum often and refer to our general maintenance tips. Do not vacuum rug fringes\/brush only.\u003c\/p\u003e\u003cp\u003eVacuuming both sides of a wool rug will help to prevent moths. (Moths like to inhabit dark places such as under furniture where they can live undisturbed doing their damage by eating the pile as well as knots on the under side.)\u003c\/p\u003e\u003cp\u003eFor any liquid spills, use white paper towels or clean terry towels and blot immediately (do not rub).\u003c\/p\u003e\u003cp\u003ePrevent moisture damage by ensuring that wool rugs regularly receive indirect light and air.\u003c\/p\u003e\u003cp\u003eUse a qualified professional when cleaning is needed.\u003c\/p\u003e\u003cp\u003eAdditional info: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSoumak Weave\u003c\/li\u003e\n\u003cli\u003eCotton Foundation\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e"}
This eclectic collection of double-sided designs encompasses a variety of popular motifs, patterns and colorations ranging from traditional to transitional to boho, tribal and southwestern. Hand knotted using 100% premium wool, these special reversible rugs feature a unique herringbone texture that is characteristic of the soumak weave. This item is reversible.
Care Instructions: To maintain and preserve a wool rug's beauty, vacuum often and refer to our general maintenance tips. Do not vacuum rug fringes/brush only.
Vacuuming both sides of a wool rug will help to prevent moths. (Moths like to inhabit dark places such as under furniture where they can live undisturbed doing their damage by eating the pile as well as knots on the under side.)
For any liquid spills, use white paper towels or clean terry towels and blot immediately (do not rub).
Prevent moisture damage by ensuring that wool rugs regularly receive indirect light and air.
Use a qualified professional when cleaning is needed.
Additional info:
Soumak Weave
Cotton Foundation
We stand behind our products with the best warranty in the industry. If you experience a defect in construction (as defined in our Warranty Policy) during the warranty period, the defective item will be picked up and an exact replacement will be shipped to you.
Indoor Rugs:
12-Month warranty against manufacturing defects.
30-day Lowest Price Guarantee.
$10,000 Identity Theft Protection.
$1,000 Purchase Guarantee.
Outdoor Rugs, Furniture, Home Decor products:
6-Month warranty against manufacturing defects.
30-day Lowest Price Guarantee.
$10,000 Identity Theft Protection.
$1,000 Purchase Guarantee.
If you experience any problems with your merchandise, or if you just have questions, contact us.
Please note that most rug images shown are 5x8 in size. Patterns may vary by size and designs are generally more elaborate in larger sizes and less detailed in smaller sizes. Colors in product images can vary depending on monitor settings, lighting, and other factors. We suggest ordering a returnable sample swatch or small size if color or texture is a critical factor in your buying decision. Sizes are provided by the Manufacturer and are approximate and may vary by up to 4 inches. MSRP Price reflects the Manufacturer's suggested retail price for this, or similar quality, offered for sale online or in retail stores.